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Author Guidelines

The Journal of Promotional Communications is a scholarly open-access, peer-reviewed, online journal that publishes original research produced by undergraduate and postgraduate students.

Our aim is to encourage diverse perspectives and approaches to the study of promotional communication and the work published here will draw on variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. The Journal of Promotional Communications encourages submissions from current undergraduates and postgraduate students or those who have graduated within the past twelve months. Manuscripts may include research on any subject related to promotional communication engaging with a range of theoretical and methodological perspectives.

Manuscripts will be accepted for review provided they:

  1. Have not been published elsewhere, unless as part of conference proceedings;
  2. Have been written by undergraduate/postgraduate students or those who have graduated within the last twelve months;
  3. Have not been previously accepted for publication or are under consideration by any other publisher.


Manuscript Preparation

Manuscripts should be typed double-spaced, including references, formatted for letter (A4 paper size). Do not use single spacing anywhere except on tables and figures. Page numbers are to be placed in the upper right-hand corner of every page. A tab indent should begin each paragraph. Please allow the text to wrap, rather than placing a hard return after every line. Manuscripts should be 8,000 words.

Submit manuscripts electronically through the journal’s website in a word or pdf format. The author/s name/s should not appear anywhere except on the cover page. Authors should keep an extra, exact copy for future reference.


Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. Cover Page: To include the article title, author (s) name, University affiliation, full address including postal code and country, telephone/fax numbers and email address (indicate which author is primary contact). Author(s) must be listed in the order in which they are to appear in the published article.
  2. Title Page: Paper title and a 150-word abstract, in addition to four to six keywords.

  3. The Body: Major headings should be centred and use all uppercase letters and subheading flush with the left margin and in lowercase letters.  Avoid the use of footnotes.  All references should be cited and all citations should be included in the reference list.  All abbreviations, acronyms and jargon need to be defined unless they are well known (like BBC).

  4. Figures and Tables:  Figure and tables should be numbered and included at the end of the manuscript on separate pages each. They should be crisp, black and white copies only. Indicate in the main body of text with an ‘INSERT FIGURE 1’ OR ‘INSERT TABLE 1’ where tables and figures belong.
  5. References: References should be typed double-spaced in alphabetical order by author’s last name (see 3) and formatted according to the Harvard System (Author Date Method).

    Please refer to the Bournemouth University, 2012. BU guide to citation in the Harvard style for further details on how to cite texts in the body of the manuscript and at the end of the work, available from:


Copyright Notice

Policy for Journals That Offer Open Access

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).


Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.