Sophia Carolina A critical assessment of the nature and role of gratitude in: MGM’s Las Vegas Loyalty programme ‘M life’
James Harrison An examination of the nature of service recovery within the airline industry and its impact on customer loyalty PDF
Francesca Wright An analysis of ASOS’s use of online relational strategies to generate customer engagement
Issy Steer An analysis of Liz Earle’s relational strategies and their impact on affective commitment and word-ofmouth communication PDF
Laura Dodd An analysis of the nature and role of social influencer trustworthiness within the health and fitness sector and how it facilitates brand trust PDF
Justin Baker An analysis of the affective commitment amongst John Lewis Partnership employees and the implications for word-of-mouth communication PDF
Isabella Constantine An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy PDF
Chris Bowditch An analysis of Trainline’s digital communications strategies and their impact on creating trustworthiness and trust amongst consumers PDF
Simrit Gill An analysis of Disney Theme Parks’ relational approaches to developing consumer engagement and advocacy PDF
Megan Scott An analysis of how social media influencers utilise trust-building strategies to create advocates PDF
