Mission

Our aim is to encourage diverse perspectives and approaches to the study of promotional communication and the work published here will draw on variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. The Journal of Promotional Communications encourages submissions from current undergraduates and postgraduate students or those who have graduated within the past twelve months. Manuscripts may include research on any subject related to promotional communication engaging with a range of theoretical and methodological perspectives.