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Articles

Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

Foreword to the Special Edition on Thought Leadership for Public Relations

  • Natasha Tobin
Submitted
February 7, 2017
Published
2017-02-07

Abstract

The PR consultancy business is increasingly building its reputation and revenue on the quality of its fresh thinking and research insights.  These are interpreted as Thought Leadership essays, blogs and conference papers.  In 2016, we worked with Bournemouth University’s graduating PR students to synthesise their research, along with perspectives based on a year employed in leading consultancies and corporations across Europe, into articles for practising PR professionals.

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