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Articles

Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

How Digital PRs can Overcome the Ad Blocker and Engage Consumers Who Hate Sponsored Content

  • India Francesca Cane
Submitted
February 7, 2017
Published
2017-02-07

Abstract

Global brands including Starbucks, Ben & Jerry’s and GoPro use UGC within their campaigns.  As a result, these organisations have a huge online following of opinion leaders, who advocate them across the globe, on platforms such as Instagram.

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