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Articles

Vol. 5 No. 1 (2017): Special Edition on Thought Leadership for PR

Forget Traditional PR: Build your Brand through the Affiliate Channel

  • Molly Lediard
Submitted
February 7, 2017
Published
2017-02-07

Abstract

This article is aimed at PRs who work for smaller brands who want to raise their profile and build more of an online or digital presence for their publics. With specific reference to content affiliates, it helps to provide insight on how partnering with the affiliate marketing channel can help build brand awareness and how they can ensure their brand reputation isn’t damaged. It will also discuss the importance of having strong relationships with affiliates. A case study on fashion brand Motel Rocks will also be used to help illustrate how a small fashion brand managed to build brand awareness and became a globally recognised name through the affiliate channel.

References

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