Vol. 1 No. 1 (2013): Inaugural Issue | Journal of Promotional Communications

Janice Denegri-Knott, Caroline Hodges

Introduction
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Ana Blloshmi

Advertising in Post-Feminism: The Return of Sexism in Visual Culture?
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Chloe Knight

An Exploration of the Use of Childhood Associations in TV Advertising Campaigns Targeting Adults
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Amy O'Connor

â€˜If I could, I wouldâ€™: Desire Among Low Capital Consumers
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Katie Young

Market-Mediated, Access-Based Consumption of Digital Music
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Felicity Pentland

Apathetic or Uninformed?: Political Participation Among Young Voters
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Joanna Clark

Conceptualising Social Media as Complaint Channel
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Callum Raines

In-App Mobile Advertising: Investigating Consumer Attitudes Towards Pull-Based Mobile Advertising Amongst Young Adults In the UK
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